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GULLYBABA PUBLISHING HOUSE PVT LTD
BRL-02 Retail Merketing and Communication
This book is printed on demand and is non-refundable after purchase
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About this Product
BRL-02 Retail Merketing and Communication
Topic Covered
Chapter-1 Overview of Retail Marketing
Chapter-2 Understanding Shoppers and Shoppers Behavior
Chapter-3 Personal Selling
Chapter-4 Customer and Customers Needs
Chapter-5 Steps in Selling-I
Chapter-6 Steps in Selling-II
Chapter-7 Overview of Retail Promotions
Chapter-8 Advertising and Promotion
Chapter-9 In-store Promotion and Management
Chapter-10 In-store Objectives, Advantages and Limitations
Chapter-11 In-store Promotions, Strategies, Budgets and Evaluation
Chapter-12 Types and Techniques of Sales In-store Promotions
Total-5- Solved-0, Unsolved-5
June (2019,2020,2022)
December (2018,2021)
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