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Item 1 of 1
Item 1 of 1
Routledge
Brands: Interdisciplinary Perspectives
SR 272
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SR16Per Month/24 months
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About this Product
Jonathan Schroeder brings together a curated selection of papers on brands and branding, originally published in the interdisciplinary journal Consumption Markets and Culture. Organised into four perspectives - cultural, corporate, consumer, and critical - each section contextualised by a new introduction from leading brand scholars. This
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