Beyond the Low Cost Business : Rethinking the Business Model
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SKU 9781349447190Publishing Ref 9781349447190
Author:Valls Giménez, Josep Francesc
Date of Publication: 2013
Book classification:Business & Management,English Books
No. of pages:216 Pages
Format:Paperback
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About this Product
Clients are consistently demanding lower prices at the time of each purchase and companies can only react by reducing costs. This volume shows that the only way to do this, is to reinvent the business model. New consumers, new pricing, new brands, new strategies.