Behavioral Economic Theory

What are our social customer and economic problems usually we will encounter in our lives. Can economists apply any economic theories to attempt to solve any economic or customer problems absolutely? Do economists apply any economic theories to solve any problems in any economic environment or situations or they need find the suitable economic theories to solve the suitable environment of economic or customer problems? In my this book final chapter, I shall attempt to indicate some customer problems in electronic commerce strategy aspect and I shall explain how to apply economic theories to solve online consumers buying problem. I hope my readers can learn how and why economic theories can be the best strategy to solve e-commerce customer problems in e-commerce industry.