An Introduction to Social Media Marketing

Printed Book
SR 397
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Author:Charlesworth, Alan
Date of Publication: 2014
Book classification:Business & Management,English Books
No. of pages:252 Pages
Format:Paperback

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About this Product

An Introduction to Social Media Marketing is the first textbook for students that offers a step by step guide to social media marketing. Mirroring its sister text, Digital Marketing: a Practical Approach, this book is grounded in solid academic underpinnings, but has a a lighter, hands-on approach that is perfect for shorter courses and additional reading.

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Specifications

SKU9780415856171
Manufacturer Number9780415856171
year published2014
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