Advertising as Communication

Printed Book
SR 251
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SR15Per Month/24 months
Author:Dyer, Gillian
Date of Publication: 1982
Book classification:Education,English Books,
No. of pages:248 Pages
Format:Paperback

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About this Product

As consumers, we all encounter advertising as part of our daily lives. However we are often unaware of its more subtle form of persuasion. This book examies advertising in modern society and also views its cultural and economic impact.
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Specifications

SKU9780415027816
Manufacturer Number9780415027816
year published1982
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