Please type in at least 2 characters
Please type in at least 2 characters
Browse Categories
Bags & Travel Accessories
Electronics & Mobiles
Computer & Peripherals
Smart TV & Accessories
School Supplies
Toys & Kids Learning
Office Supplies
Arts & Crafts
Arabic Books
English Books
Audio & eBooks
Gaming
Digital Cards
Musical Instruments
Item 1 of 1
Item 1 of 1
Routledge
Advertising and New Media
SR 255
Inclusive of VAT
SR15Per Month/24 months
This book is printed on demand and is non-refundable after purchase
Available Formats :
Printed Book
It will be sent to your address
SR255
Incl. VAT
Secure Shopping
Convenient Returns
Genuine & Warranted
Fast Delivery
Or
About this Product
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from mass to my media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China.
Features include:- evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove Real Beauty and Axe/Lynx Effect campaigns
- interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.
Report an issue with this product.
