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  1. A Reader in Marketing Communications
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A Reader in Marketing Communications

Printed Book
SR 358
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SR21Per Month/24 months
Author:Kitchen, Philip
Date of Publication: 2005
Book classification:Business & Management,English Books
No. of pages:298 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

Combining seminal papers on marketing communications with incisive commentary and overviews from the editors, case studies and student question and answer sections, this text provides a uniquely global perspective on this topical subject.
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Specifications

SKU9780415356497
Manufacturer Number9780415356497
year published2005
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