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  1. A Primer for Integrated Marketing Communications
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A Primer for Integrated Marketing Communications

Printed Book
SR 333
Inclusive of VAT
Sold as: EACH
SR20Per Month/24 months
Author:Kitchen, Philip
Date of Publication: 2004
Book classification:Business & Management,English Books
No. of pages:208 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

This textbook is the first introductory primer on integrated marketing communications. It combines theory and practice to show students of marketing how different aspects of integrated marketing communications (IMC) work together.
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Specifications

SKU9780415314213
Manufacturer Number9780415314213
year published2004
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