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  1. A Handbook of Qualitative Methodologies for Mass Communication Research
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A Handbook of Qualitative Methodologies for Mass Communication Research

Printed Book
SR 289
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Author:Jankowski, Nicholas W.
Date of Publication: 1991
Book classification:Education,English Books,
No. of pages:288 Pages
Format:Paperback

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About this Product

This is the first volume that covers the use of qualitative research methods in mass media research. Theoretical insights are incorporated from discourse analysis, ethnography and reception theory.
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Specifications

SKU9780415054058
Manufacturer Number9780415054058
year published1991
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