This book is not a general software business reference, like our MicroISV book or the Eric Sink book. Its specifically for readers who have an existing project, or an idea for one, and want to turn it into a product. They can follow this book for the best chance of success. It is written in a non-technical, friendly, conversational style, and is filled with excerpts, advice, and war stories from someone whos been in the trenches for years.