Supply Chain Management - A Critical Analysis

Diploma Thesis from the year 2009 in the subject Business economics - Business Management, Corporate Governance, grade: 1,7, University of applied sciences, Duisburg, language: English, abstract: The intention of this paper is to establish understanding about Supply Chain Management in general and the basic strategies of Supply Chain Management in special. It shall be determined if Supply Chain Management is only a vogue term or if it can be seen as a practical approach how to decrease costs and to eliminate inefficiencies along the Supply Chain with the main focus set on the consumer. Moreover the consciousness for the behaviour in a Supply Chain and the need for cross-company cooperation shall be stressed and the awareness for one of the main success factors for an efficient implementation of the basic strategies of Supply Chain Management should be imparted: the willingness for cooperation. In addition to that a broad overview of the prior ECR Model shall be given and the close link between Supply Chain Management and Category Management shall be emphasized.