مكتبة جرير

Strategic Intelligence: Business Intelligence

Competitive Intelligence and Knowledge Management

كتاب مطبوع
وحدة البيع: EACH
89 ر.س. شهرياً /4 أشهر
المؤلف: Liebowitz, Jay
تاريخ النشر: 2019
تصنيف الكتاب: الادارة والأعمال, الكتب الانجليزية
عدد الصفحات: 244 Pages
الصيغة: غلاف ورقي
هذا الكتاب يُطبع عند الطلب وغير قابل للاسترجاع بعد الشراء
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    عن المنتج

    The usefulness of strategic intelligence goes beyond military settings, as it applies toward improving the strategic decision making process of any organization. This volume demonstrates how executives can best use internal and external information toward making better decisions. Divided into two major parts, the book first discusses the convergence of knowledge management (KM), business intelligence (BI), and competitive intelligence (CI) into what the author defines as strategic intelligence. The second part of the book describes case studies written recognized experts in the fields of KM, BI, and CI. The case studies include strategic scenarios at Motorola, AARP, Northrop Grumman, and more.
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