Winning, The Ultimate Business How-To Book--------------------------------------------------The ultimate business how-to book by the icon of American businessand one of the world's most revered and respected leaders, Jack Welch,former CEO of General Electric. Winning explores the changes of recenttimes and the new economic realities, and more than that, it identifiesthe central, immutable principals of doing business right and doingit well. Winning is a book for the people in business who sweat, gettheir nails dirty, hire, fire, make hard decisions, and pay the pricewhen those decisions are wrong, said Welch. I see this book as ahandbook for people in the trenches, turning their companies and theeconomy around, not just today, but for years to come. I think it willbe useful for people just starting their careers or their own businessesto seasoned managers running multi-billion dollar enterprises. I'velearned an enormous amount about what works and what doesn't work throughoutmy career and I'm very excited about sharing it in Winning. Welchwill teach people how to win in business by distilling his experiencein three critical areas: working within an organization, dealing withcompetitors, and handling matters of life and career. Critical toWelch's writing such an accessible, useful guide is his unique collaborationwith his wife, Suzy, the former editor of the Harvard Business Review,who brings expertise in management, writing talent and a woman's sensibilityto articulating the components of Welch's success.--------------------------------------------------Author Biography: Jack Welch was chairman and CEO of the General ElectricCompany from 1981 to 2001. After retiring from GE, Mr. Welch publishedhis autobiography, Jack - Straight from the Gut, a1 New York Timesand international best-seller. Suzy Welch is the former editor-in-chiefof the Harvard Business Review, where she worked from 1995 to 2002.She is the author of numerous articles about leadership, managing change,and corporate culture, and the editor of several books on related topics.