50 Management Ideas You Really Need to Know--------------------------------------------------The fourth title in the Quercus Ideas You Really Need to Know seriesdemystifies the management concepts that any budding entrepreneur wouldwant to grasp. The 50 bite-sized topics expound the wisdom of the well-knownbusiness gurus (from Peters and Porter to Welch and Gates), explainhelpful theories and tools (Ansoff's Product/Market grid, the 4Ps,Boston Matrix), expand on management ideas (branding, outsourcing,supply and demand) and cover the latest commercial concepts from theonline world.--------------------------------------------------Author Biography: Edward Russell-Walling is a writer and editor, specializingin business and finance. He has contributed to a wide range of publications,including The Times, the New Statesman and the Financial Times.