MS-63 Product Management

MS-63 Product Management

Topic Covered

BLOCK-1 PRODUCT MANAGEMENT- INTRODUCTION

Unit-1 Product Management - Basic Concepts

Unit-2 The Product Management Process

Unit-3 The Product Planning System

BLOCK-2 MANAGING PRODUCTS

Unit-4 Product Line Decisions

Unit-5 Product Life Cycle

Unit-6 Product Portfolio

Unit-7 Product Pricing

BLOCK-3 BRANDING AND PACKAGING DECISIONS

Unit-8 Branding Decisions

Unit-9 Product Positioning

Unit-10 Brand Equity

Unit-11 Packaging Decisions

BLOCK-4 NEW PRODUCT DEVELOPMENT

Unit-12 Organising for Product Development

Unit-13 Generation, Screening and Development New Product Ideas

Unit-14 Economic Analysis -Evaluation New Product Ideas/Concepts

BLOCK-5 IMPLEMENTING NEW PRODUCT DECISION

Unit-15 Concept Development and Testing

Unit-16 Physical Development of the Product

Unit-17 Pretest Marketing and Test Marketing

Unit-18 Product Launch

Total-5- Solved-0, Unsolved-5

June (2020,2021,2022)

December (2020,2021)