Video Game Marketing: A student textbook

The video game industry has been one of the fastest growing cultural phenomena of our times and to a new generation of "indie gamers", being a game developer isnt just about design and production. This textbook is for game design or development students, or aspiring developers, who want to know how to promote and sell the results of their efforts. It provides a much-needed guide to the essentials of marketing strategy, applied to the video games industry.