مكتبة جرير

The Case Study Companion: Teaching

Learning and Writing Business Case Studies

كتاب مطبوع
255ر.س.
شامل ضريبة القيمة المضافة
وحدة البيع: EACH
15ر.س.شهرياً/24 شهر
المؤلف:Andrews, Scott
تاريخ النشر: 2021
تصنيف الكتاب:الادارة والأعمال,الكتب الانجليزية,الكتب الانجليزية,
عدد الصفحات:220 Pages
الصيغة:غلاف ورقي
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كتاب مطبوع

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255ر.س.
شامل الضريبة

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أو

عن المنتج

The Case Study method of teaching and learning, adopted by business schools and management centres globally, provides an important function in management education, but employing it effectively can often be a challenge. This book provides practical insights, tools and approaches for both case teaching and writing, drawing on perspectives from expert practitioners around the world.

This book aims to critically examine different approaches to using case studies in group-based, participant-centred learning environments, exploring good practices for case teaching and learning. It provides guidance for case writers on various approaches to structuring case data, presentational formats, and the use of technology in the construction of different types of cases. It also demonstrates the use of the case method as a tool for assessment, supporting students own development of cases to showcase good practice in organisations. The final section of this book showcases some of the resources available, providing links and reviews of additional material that can support future case teaching and writing practice, including publication.

The Case Study Companion is designed for lecturers using cases within their teaching across all management disciplines, as well as those training for Professional Development and Management Education qualifications. It will also be useful for postgraduate, MBA and Executive Education students wanting to make the most of case studies in their learning and assessments.

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المواصفات

رقم الصنف9780367426965
رقم المصنع9780367426965
تاريخ النشر2021
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