The $20 Burger

Why does everything feel more expensive than it used to?

Its a question people ask every day-at restaurants, at the grocery store, and around the dinner table. But most of what drives those changes isnt visible.

The $20 Burger pulls back the curtain on whats really happening behind the scenes.

Written by a working restaurant owner, this book walks through the real-world costs that shape every menu-labor, food distribution, regulations, equipment, and the countless small decisions required just to keep the doors open.

This isnt a textbook or a lecture. Its a clear, honest look at how a modern small business actually operates today-and why things feel different than they used to.

Whether youre a customer trying to understand rising prices, or a small business owner navigating the same challenges, this book offers perspective you wont find on the surface.