Sales Governance is about the managerial perspectives of sales - up-wards, down-wards, to the sides and of sales itself. The book aims at challengingthe way management of the firm is conceived in terms of (organic) growth and the role of sales in achieving the growth targets. We expect the conceptual framework to find its way into the firms, into the board rooms, into the C-suites, into the board educations, into yearly reports, and everywhere else where organic growth and governance are relevant themes.