Representation

Examining one of the core themes of media and cultural studies, Representation introduces students to a range of methodologies for analysing media texts.

Featuring a range of current examples and written in a lively style, Jenny Kidd explores a number of the key questions that surround existing and contemporary debates about representation such as: How do texts try and position audiences in relation to meaning? Whose eyes are we encouraged to see through? Who owns and manages representations? Are the tools on currently on offer adequate?

This book synthesises and updates students understanding of representation - and the tools for its analysis - for use in the new mediascape.