Imagine, How Creativity Works, Export & Airside ed--------------------------------------------------The profound mysteries of creative thought have long intimidated theworld's finest brains. How do you measure the imagination? How do youquantify an epiphany? These daunting questions led researchers to neglectthe subject for hundreds of years. In Jonah Lehrer's ambitious andenthralling new book, we go in search of the epiphany. Shattering themyth of creative 'types', Lehrer shows how new research is deepeningour understanding of the human imagination. Creativity is not a 'gift'that only some possess. It's a term for a variety of distinct thoughtprocesses that we can all learn to use more effectively. Some actsof imagination are best done sipping espresso in a crowded cafe, whileothers require long walks in a quiet park. Lehrer helps us fit ourcreative strategies to the task at hand. The journey begins with thefluttering of neurons in the prefrontal cortex, before moving out toconsider how this new science can also make neighbourhoods more vibrant,companies more productive and schools more effective. We'll learn aboutBob Dylan's writing habits and the drug addiction of poets. We'llsee why Elizabethan England experienced a creative explosion, and howPixar designed its office space to get the most out of its talent.Collapsing the layers separating the neuron from the finished symphony,Imagine reveals the deep inventiveness of the human mind and itsessential role in our increasingly complex world.--------------------------------------------------Author Biography: Jonah Lehrer is editor at large for Seed magazineand the author of The Decisive Moment: How the Brain Makes Up Its Mind.A Columbia University graduate and a Rhodes Scholar at Oxford, Lehrerhas written for the New Yorker, Boston Globe, Washington Post, NPRand New Scientist, and writes a highly regarded blog, The Frontal Cortex.