Meanings of Audiences: Comparative Discourses

In todays thoroughly mediated societies people spend many hours in the role of audiences, and powerful organizations, including governments, corporations and schools, reach people via the media. Consequently, how people think about, and organizations treat, audiences has considerable significance.

Meanings of Audiences is a ground-breaking collection that offers original, empirical studies of discourses about audiences, focusing on cultures outside the Western world. It thus examines indigenous conceptions and representations of audiences as revealed through influential talk about audiences in non-Western societies.