مكتبة جرير

Management Decision-Making

Big Data and Analytics

كتاب مطبوع
وحدة البيع: EACH
193 ر.س. شهرياً /4 أشهر
المؤلف: Gressel, Simone
تاريخ النشر: 2020
تصنيف الكتاب: الادارة والأعمال, الكتب الانجليزية
عدد الصفحات: 338 Pages
الصيغة: غلاف ورقي
هذا الكتاب يُطبع عند الطلب وغير قابل للاسترجاع بعد الشراء
    أو

    عن المنتج

    Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.

    The book successfully combines theory with practical application, featuring case studies, examples and a critical incidents feature that make these topics engaging and relevant for students of business and management.

    The book features chapters on cutting-edge topics, including:
    - Big data
    - Analytics
    - Managing emerging technologies and decision-making
    - Managing the ethics, security, privacy and legal aspects of data-driven decision-making

    The book is accompanied by an Instructors Manual, PowerPoint slides and access to journal articles.

    Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels.
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