International Marketing. Analysis & Decision-Making

1. "Avanced Strategic Management" 1.1. Industry analysis of Amazon - Porters Five Forces 1.2. Roadmap of Amazons strategic intent - Pros and Cons of their strategic choices 1.3. The logic behind Amazons full retail stores - a strategic rational between location and technology 2. "Business Development" 2.1. Amazons strategy during the period 2007 to early 2010 2.2. Amazons strategic capabilities 2.3. Amazons diversification strategy 2.4. Development and justification of a possible Amazons future strategy 3. "International Business Game" 3.1. Explanation of "Network Effects" and its impact on Amazon and the "International Business Game" 3.2. Explanation of "Transfer Prices" and an Outline of its application at Amazon and the "International Business Game" 3.3. Excess liquidity and its influence on long-term debts interest rates in the "International Business Game" 4. Bibliography