IMPORTANT FACTORS IN CREATING EFFECTIVE MEDICAL ADVERTISING TEXTS

The emergence of anthropocentrism in world linguistics, in particular, the formation of new directions such as sociolinguistics, linguopragmatics, psycholinguistics, linguoculturology, opened the way to the analysis and interpretation of advertisements, which are an integral part of our social life, based on the individual factor. In turn, this process showed the relevance of studying the language of advertising texts and researching their peculiarities. For example, in todays era of globalization, where the provision of human health is considered the most important task, the importance and influence of medical advertisements is increasing more and more. This brochure, which is brought to your attention, aims to clarify the definition, classification, tasks of medical advertising, which is considered a form of mass communication, and to give recommendations on the creation of effective medical advertising texts. The monograph is intended for researchers dealing with linguistic issues, philological scholars, and those interested in the linguistic research of advertisements in general.