EXTERNAL FACTORS HOW INFLUENCES CONSUMER BEHAVIOR

In this book, it divides two parts. First part explains how environment factor influences consumer behavioral change and second part explains how consumer time pressure factor influences their consumption behavioral change.In first part, it brings these questions: Can environment factors influence consumer behavior changes? How and why environment factors can influence consumer behavior changes suddenly? In second part, it brings these questions? Does environment factor depend other factors to influence consumer behavior changes? e.g. time pressure feeling factor to the consumer, when one shirt shop has one large discount period, every shirt can be sold less 30% to 50% within this month.

. My readers can have more unforgetable memory to learn how and why environment factors can influence consumers behaviors after you read this book.