Doing Psychology: An Introduction to Research Methodology and Statistics

Doing Psychology provides a clear and accessible introduction to the principal research methods and statistical procedures that underpin psychological research. This introductory text builds a carefully integrated understanding of the research process from the ground up and addresses the many challenges confronted by first-time students of psychologyùissues surrounding research goals, methodological choices and strategy, multiple approaches to statistical inference, and ethical controversies. Throughout the text the authors incorporate a range of multiple choice questions and answers that reinforce understanding of key concepts in an ongoing way. Assuming only limited mathematical knowledge the book provides step-by-step guides to key statistical procedures together with a comprehensive glossary of technical terms. By using words and figures rather than just numbers and equations, Doing Psychology offers a highly readable guide on how to design, analyze, and evaluate experiments and surveys in psychological research while exploring the process of psychology as a science. It will be an essential companion for all students of psychology.