Digital Media Technology in the Era of Artificial Intelligence

The primary purpose of this book is to delve into the transformative impact of Artificial Intelligence (AI) on Digital Media Technology (DMT) education. It explores the integration pathways between AI and DMT, aiming to provide new ideas and methods for DMT program education amidst the rapid infiltration of AI technologies. The book begins by outlining the background of Emerging Engineering Education (EEE) and the unique role of DMT within this framework, emphasizing its interdisciplinary nature and demand for technological innovation. The core objective of the DMT program, as discussed in the book, is to cultivate compound talents proficient in both art and technology, equipped to drive innovation and development in the digital media industry using AI. The introduction of AI technology has significantly changed DMT, enhancing content creation with advanced algorithms, improving user experience through natural language processing and computer vision, and optimizing media operation strategies with big data analysis and AI prediction models.