CUSTOMER PREFERENCE AND SATISFACTION TOWARDS IMPORTED AGRO PRODUCTS

The Coimbatore district, known for its strong industrial and commercial base, has witnessed significant changes in consumer preferences regarding food consumption. With urbanization, rising disposable incomes, and a shift in dietary patterns, there is an increasing inclination towards imported agricultural products. Consumers in Coimbatore, like those in many urban areas, are becoming more health-conscious and seeking high-quality, organic, and chemical-free food items. Many believe that imported agro products meet these expectations better than domestically produced alternatives.