Creative Arts Marketing

Creative Arts Marketing 3rd edition is a long-awaited update of a classic and influential text. With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for students as much as it is a practitioners guide to industry best practice.

Including a brand new companion website, complete with materials for tutors and students for the first time, the return of this important text will be welcomed by students, tutors and professionals in the arts.