Controversies in Contemporary Advertising

Presenting a range of perspectives on advertising in a global society, this Second Edition of <strong>Controversies in Contemporary Advertising</strong> examines economic, political, social, and ethical perspectives and covers a number of topics including stereotyping, controversial products, consumer culture, and new technology. The book is divided equally between macro and micro issues, providing a balanced portrait of the role advertising has in society today. Author Kim Bartel Sheehan&#8242;s work recognizes the plurality of opinions towards advertising, allowing the reader to form and analyze their own judgments. It encourages readers to obtain a critical perspective on advertising issues.