مكتبة جرير

Communication Yearbook 20

كتاب مطبوع
وحدة البيع: EACH
71 ر.س. شهرياً /4 أشهر
المؤلف: Burleson, Brant R.
تاريخ النشر: 2022
تصنيف الكتاب: تعلم اللغات, الكتب الانجليزية
عدد الصفحات: 482 Pages
الصيغة: غلاف ورقي
هذا الكتاب يُطبع عند الطلب وغير قابل للاسترجاع بعد الشراء
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    عن المنتج

    Communication Yearbook 20, originally published in 1997 contains ten major reviews that collectively span the discipline. Two of the reviews examine how consumption of television programs affects viewers. Other media-related chapters examine sex-role stereotyping in advertising, the role of the public relations professional in the production of the news, and the nature and effects of public opinion. This collection also includes review articles addressing attitude change and persuasion, participation in decision-making groups, social anxiety, the development of social competence in childhood and cross-sex friendships across the lifespan. The chapters in this volume present summaries of relevant findings as well as penetrating discussions of theories, methods, problems and directions for future research.

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