Applying Analytics: A Practical Introduction

Covering the technical and professional skills needed by analysts in the academic, private, and public sectors, this text systematically teaches novices how to apply algorithms to real data and how to recognize potential pitfalls. It concentrates on the interpretation, strengths, and weaknesses of analytical techniques, along with challenges encountered by analysts in their daily work. The author also shares various lessons learned from applying analytics in the real world. Example data sets used in the text are available for download online so that readers can test their own analytic routines.