Agricultural Development Communication Practices in Central Ethiopia

One of the major attributions to failures of agricultural R4D to enable boost agricultural productivity in developing countries like Ethiopia is failure to communicate research outputs, millions of dollars spent into, to end users. Failure rooted in lack or improper or faulty implementation of development communication strategies and approaches that are needed embedded with research and extension from initiation through evaluation and reflection. Many sources note this failure has restrained farmersinvolvement in technology generation and adoption that research outputs are destined to languish on shelves, instead of being used to effect development. Yet, literature on development communication practices in Ethiopia is scant. This book presents insights into agricultural development communication strategies, approaches, methods and acceptability of the approaches by farmers in Adaa District, Central Ethiopia and commends courses of action. Especially useful to development communication planners, decision-makers, researchers and agricultural extentionists, it is a vital read for development communications educators and students, too.