Social Marketology - Improve Your Social Media Processes and Get Customers to StayForever

Social Marketology: Improve Your Social Media Processes and Get Customersto Stay Forever--------------------------------------------------Manage all your social media marketing efforts with repeatable, improvableprocesses. It is the winner of a 2013 Small Business Book Award for" Social Media. ""In studying social media we must also embrace social"sciences. Sociology, psychology, neuroscience, statistical analysis,ethnography, as well as marketing are at the source of Social Marketology," and Dragon explains how and why it matters to business."" (Brian Solis,"" author of Then End of Business as Usual). ""There is no longer any doubt"that social media is one of the key digital trends that are reshapingtoday's industries, brands, and customer networks. Ric Dragon's immenselypractical guide will help you get the most out of your own social mediainvestment by identifying the processes and best practices that build" real and valuable business relationships. Read it, and use it, today!"""(David Rogers, bestselling author of The Network is Your Customer)." ""If you think Facebook, Twitter, and the like are simply trends or"fads, you're missing the bigger picture. Consumers are more connectedthan ever before, and they are highly untethered (thanks to smartphones and tablets). Now that we're past the whole 'Do I really need socialmedia for my business?' Ric is here with Social Marketology, a smart" look at how to get social media organized for your business."" (Mitch"Joel, President of Twist Image and author, blogger, and podcaster atSix Pixels of Separation). About the Book: covering subjects rangingfrom the best-tasting breakfast cereal to the latest developments incancer treatment, personal interactions are occurring with increasedfrequency on social media. And if you want to connect with customers,you have no choice but to join their conversations. This much has beenestablished by the mountains of social media marketing literature producedin recent years. What has not been established are the best practicesfor creating the most ideal social media strategy for your particularneeds-and that's where this book comes in. In Social Marketology, cofounderRic Dragon of the renowned search engine marketing firm DragonSearch,takes social media marketing to the next step-showing how to choosethe best tools for your needs and develop a strategy tailored to your" goals.