Website as an Online Advertising Strategy

A website is a vital platform for global communication, interaction and networking. Today, an individual, organisation or institution without a website is seen as locally confined and disconnected from global reach. This research identified an opportunity to restore the Department of Fine and Applied Arts, University of Benin, to the World Wide Web. To achieve this, a website was set up as an official platform for the Department of Fine and Applied Arts, University of Benin, Nigeria. The website, utilising modern tools and techniques, ensures a permanent, functional and interactive online presence for the department, offering flexibility for future research and engagement.