The role of Costumer Service in a Marketing Campaign

Academic Paper from the year 2018 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2.1, course: CUSTOMER SERVICE AND MARKETING, language: English, abstract: The center-piece of all marketing activities is the customer. In the words of Peter Drucker, as cited in (Cohen, 2012), marketing is not a function but the whole essence of a business seen from the customers eyes. Thus, the key to a companys survival, profitability and growth in a highly competitive market place is its ability to identify and satisfy unfulfilled needs of consumers. Hence, a companys most vital asset is its customers since customer creation is the main aspiration of every business. Without them, we would not and could not exist in business and that is why we say that marketing and innovation should be the only two most basic functions of an Enterprise. When you satisfy your customers, they not only help you grow by continuing to do business with you but they will also recommend you to friends and associates. The practice of customer service should be as present on the showroom floor as it is in any other sales functions and pertinent in the overall company environment. This means that customers in any stage of their purchasing cycle and interacting with any department should receive excellent customer service. A bad experience in one department can bereft your company of customers. Specifically speaking, it is true that a strong marketing strategy can attract customers attention towards a companys product. It is equally true that the marketing department does aid a company to record a profitable growth by presenting the companys product to the public/customers in a more fascinating way. This is why Business owners spend money to market and drive customers into their places of business, whether it be via print/non print method or electronic/non-electronic means. By this, a path is created and customers or clients walk in on that path, but the contentiou