The Reputable Firm : How Digitalization of Communication Is Revolutionizing Reputation Management

This book revisits the concept of reputation, bringing it up to date with the era of social media and demonstrating the significance of a good reputation for making sustainable business. Using an easy-to-follow approach, the authors present all key aspects business leaders should know about reputation in the age of the communication revolution and clearly demonstrate how a good reputation can be a companys permit to do business, its raison dêtre and a guarantor of trust.