The Iconology of Pinterest:Exploring Naming Behavior in Personal Digital Image collections

Doctoral Thesis / Dissertation from the year 2014 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, University of North Texas (College of Information), course: Digital User Behavior, language: English, abstract: More than 70 million people worldwide have "pinned" personal image collections since Pinterests launch in 2010. This book explores the unique sense-making behaviors of independent user-curators actively contributing to an evolving social digital collection. Image naming practices are examined using a matrix including Panofskys three strata of iconological subject matter and a range of Wittgensteins language game attributes. The exploratory approach taken in this book is especially helpful for information professionals seeking a springboard for further discussions on emerging user needs in digital image curation as well as for researchers interested in user naming behavior in social media collections.