Attention Apparel Retailers: For those desiring to keep pace with Womens ethnic wear Retail and become industry leaders, this book, with its insightful tips born from experience and deep research, is a must-have. If you are struggling with shrinking profits and cannot scale up, this is your complete practical guide to building a happy and loyal customer base while increasing your profitability by 10x. An Apparel Retail Strategist & Expert, Naveen N Banura is the Director of MN Fashions, Indias #1 Brand in B2B Indian Womens Ethnic Wear. Through his VFC Framework, he has helped 5000+ retailers to save dead stock worth crores of rupees & achieve profits worth crores to establish themselves as market leaders.