The Forecast Fix : How Signals Turn CRM Theater Into Revenue

"How did we not see this coming?"

Your forecasts wobble because youre tracking what sellers do, not what buyers do.

This book teaches you to spot the Ghost (the silent CFO), the Checkbox Champion (enthusiastic but powerless), and the Decoy (engaging you while buying elsewhere).

A methodology that works on a whiteboard or powers your AI. The signals are the same, only the speed changes.

Stop forecasting on hope.

You report a number. You hit that number.