The change of Russian guest-circle in spa tourism at Hévíz

Hévيz, Hungarys renowned spa town, has undergone significant transformations due to shifts in its tourism clientele, particularly the increasing presence of Russian and Ukrainian visitors. Global economic changes have influenced travel trends, making Hévيz a preferred destination for Russian tourists, who value high-quality medical tourism services. This study explores the reasons behind their growing interest, the impact of Robinson Tours Ltd. on Hévيzs tourism market, and the economic, social, and cultural effects of this transformation. It examines Russian travel habits, their preferences in destination selection, and how Hévيz has adapted to meet their needs. The research also highlights the towns historical significance, unique natural resources, and evolving tourism services. Understanding these trends provides insight into Hévيzs future as a key player in medical tourism and its ongoing adaptation to global travel demands.