Technical Marketing Communication: A Guide to Writing

Toothpaste . . . disposable razors . . . security systems . . . farm equipment. Those products have one thing in comآmon. Their marketing messages emphasize technical features to drive sales. This book not only explains how technical product marketing is unique, but also how to write and design promotional materials using: The زbenefit of the benefitس to tell a marketing story; 3 زAsس every headline must achieve; 5 call-to-action options; Focal and emotional integration; Grids to design effective layouts; Icons, indexes, and symbols for images; And much more! After reading this book, youll be prepared for every asآpect of technical marketing-whether you want to oversee marketing creatives or earn extra money as a freelancer.