Street Style. Behind the surface of the ordinary

Bachelor Thesis from the year 2015 in the subject Design (Industry, Graphics, Fashion), course: Fashion Promotion, language: English, abstract: The rise of the digital age in the last decade has pushed the practice of street style photography to become an important part of the fashion industry. The democratic environment of the internet allows street imagery to be shared and viewed on a large scale, which has resulted in this becoming a global phenomenon. The idea of capturing and viewing the styles of real people living day-to-day life on the streets of metropolitan cities is at the core of this phenomenon. In the last few years, voices doubting that contemporary street images any longer represent the real and authentic have started to rise within the industry. Why is the street style phenomenon so prominent and what is its relation to reality, city culture and society today? Street Style is an academic exploration of the contemporary street phenomenon, which is seen widely in fashion media and has opened many debates within in the fashion industry. The extensive research behind the paper and the ideas examined throughout the chapters provide a new point-of-view within these debates as well as add to the currently limited amount of research available the subject.