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Working for McDonalds in Europe: The Unequal Struggle

Printed Book
SR 177
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Sold as: EACH
Author:Royle, Tony
Date of Publication: 2000
Book classification:Business & Management,English Books
No. of pages:258 Pages
Format:Paperback

This book is printed on demand and is non-refundable after purchase

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About this Product

This volume represents a real-life case study, revealing the interaction between the McDonalds Corporation - the most famous brand in the world - and the regulatory systems of a number of different European countries.
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Specifications

SKU9780415207874
Manufacturer Number9780415207874
year published2000
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