Workbook Serious Business:How to attract and persuade customers without being salesy

Additional Workbook for "Serious Business", separate worksheets for each chapter that will help you to improve your business! - The traditional sales professional is a thing of the past. Today, people are increasingly selling independently-be it a product, a service, or their own image. Everybodys looking for a good deal. But how does it work? Different than you might think, says Stephan Heinrich. People dont want to be persuaded. Instead, they want to negotiate at eye level. Thats why this book wont reveal how to create interest, but rather how to locate interest that is already there. Furthermore, how to put your decision maker into a position to decide reasonable: For a purchase, for a project, for an investment or for a cooperation. Making your business connections profitable in the long term.