Develop Your PR Skills (Creating Success)

Develop Your PR Skills--------------------------------------------------Develop Your PR Skills is a simple, straightforward guide to maximisingyour company's potential through effective PR. It will help the readerto gain a quick understanding of the concepts and principles and learnhow to use them in actual business scenarios. It covers strategic publicrelations, public relations and the internet, working with the media,how to deal with different stakeholders and customers, dealing witha crisis, using internal communications, using research to get a competitiveedge, evaluating the success of your PR, and ethics and sustainability.Direct and to the point, each chapter is concise, can stand alone andends with a summary of key points. Readers are also be pointed towardskey websites and reading materials.--------------------------------------------------Author Biography: Neil Richardson and Lucy Laville, currently teachPR and relations and marketing at Leeds Business School. They bothcome from a professional background. Lucy has worked in various seniorPR positions across a variety of sectors. Neil has a fast amount ofmanagerial experience in marketing, sales and customer service. NeilRichardson has written Develop Your Marketing Skills, A Quick StartGuide to Mobile Marketing and co-authored A Quick Start Guide to SocialMedia Marketing, also in the Creating Success series.