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Routledge
Understanding Broadcast and Cable Finance: A Primer for the Nonfinancial Managers
SR 251
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About this Product
<em>Understanding Broadcast and Cable Finance</em> helps explain all the financial complexities of a modern electronic media enterprise. Whether you are a news director, sales manager, engineer or any other non-accounting professional that has a stake in the success of your company, this book will bring you up-to-speed on the essentials of financial management for broadcasting and cable.
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