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Palgrave Macmillan
The Valuation of Digital Intangibles : Technology
Marketing and Internet
SR 428
Inclusive of VAT
SR26Per Month/24 months
This book is printed on demand and is non-refundable after purchase
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About this Product
Develops an evaluation method beginning with a general approach of intangibles and then focusing on specific technology
Formulates the best practices of specific digital asset appraisal
Delves into the valuation of brands, patents, big data, Internet of Things, interoperable databases, artificial intelligence, digital newspapers, social networks, blockchains, and FinTech applications
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